Audience & Story-seeking

Audience:
- Information must be relevant to the audience, "if not, it isn't news to them"
- Studying your audience and what they need to know or find interesting is the key

Where to find the story:

Start with an idea → follow up & research
1. Updates & Interesting angles
2. Talk with those involved
3. Reference from sources:
- Events
- People
- Interviewees
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"Journalists are great recyclers" 
caters to their target audience and bringing interest to them.