Power is the overall ability to effect others.
The purpose is to get what you want.
My interpretation of soft power and hard power:
Hard power is embarking fear and harsh means to embody what you want. Soft power is the act of still obtaining what you want but in a more passive manner and doesn't require the necessary aggressiveness using violence, etc. Soft power just requires an effort in persuading and attracting others to believe and want what you do. A good example of this that comes to mind is an activist. An activist would speak about their views and take actions to persuade, while attracting possible followers. Both powers allows one to grab support from others. Cumulating support brings forth more power but obtaining power doesn't always necessarily have to be upon selfish desires.
Combining the two types of power is "spark power." J.Alexander mentions that it is most efficient and powerful when both means of power are used in conjunction with each other.
for reference, see full video: zocalopublicsquare.org/fullVideo.php?event_year=2011&event_id=463&video=&page=1
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